A creative way of communicating plant-based meat. Coming from ‘Beef Free’ and to ‘Be Free’.

 Beef Free as in it is plant-based meat, hence it is free of any beef.

’Be Free’ as in to let your body be free of any unhealthy dietary decisions.

Integrating a stop sign and a piece of cut meat, this logo is meant to clearly portray what the brand serves and offers its consumers. The small veins incorporated on the side makes it easier for people to interpret that this is a piece of cattle meat. Additionally, the stop sign fused in the logo symbolizes the values of the brand and is also perfectly coherent with the rest of the artwork to further elaborate on the meat piece and represent the fat usually found in red meat. The thick font is to highlight the thickness of meatless meat, to emphasize that vegan meat is just as thick and juicy. The use of the big font is to highlight the name and make it a remarkable one, that is not easily forgotten. Simple, easy and notable.